5 Reasons Digital Marketing Doesn't Work
Digital marketing can be a great tool to reach out to potential customers, but it has its limitations. If you’re not careful, you could end up spending far more money than necessary without realizing any results at all. Let’s look at five common reasons why digital marketing doesn’t work so that you can avoid making these mistakes and find success with your own marketing efforts.
1) Digital Marketing Will Cost Me More:
Many small businesses get turned off by marketing and advertising because they think they have to spend a lot of money. But that's not always true! If you know where to look, you can find free or low-cost marketing strategies that will help you reach your audience. For example, social media is one of many digital marketing tools that are completely free for anyone to use. Other popular methods include: creating videos (YouTube), writing articles (LinkedIn Pulse), and distributing press releases (PRWeb). These methods may seem simple but are powerful ways to connect with new customers.
2) Digital Marketing Takes Too Much Time:
In a sense, you're right. Successful digital marketing takes time and effort. But, if you're going to succeed online in any capacity, time and effort is required whether that be blogging, building links or doing email marketing. If your goal is to build an internet empire of your own then that's what it will take. There's no such thing as overnight success with digital marketing. It's all about smart work & executing the right strategies at just the right times. In fact, those who believe they can pull off a digital get rich quick scheme are often disappointed because there's no such thing as truly passive income online and if it sounds too good to be true... well... it probably is!
3) Digital Marketing Makes My Business Look Unprofessional:
If you’re focusing on digital marketing to drive your business forward, it’s easy to feel like you need a digital marketing expert. But with so many digital channels and platforms to choose from, it’s hard to know where to start. With so much noise surrounding digital marketing, there can be a worry that engaging in these strategies will damage your brand and make your business look unprofessional or just plain weird. The truth is that engaging in digital marketing can make your brand grow by tapping into customer engagement opportunities that otherwise would have been missed. You don’t need an expert – you just need knowledge of what works best for your business. After all, customer success always comes first.
4) Digital Marketing Requires Too Much Monitoring:
Theoretically, you could spend your whole day monitoring social media and tracking analytics. The amount of time and effort you have to invest in digital marketing will inevitably be more than other marketing methods because of its real-time nature. It’s not really a matter of if you should use digital marketing; it’s a matter of how much time and effort you want to commit. A big part of digital marketing is having ongoing conversations with your customers. As long as you keep those lines open, it's always working. You just have to measure how effective it is!
5) I Don’t Need Digital Marketing Because I Have Offline Customers:
It’s easy to think that your existing offline customers are enough and that you don’t need digital marketing. After all, they already know about your brand so why go through more work? Well, here’s why: if you want to grow your business, you can only do it through digital marketing. According to Forbes, there will be a $200 billion increase in digital advertising over 2017-2018. That means companies are willing to spend more money on digital marketing than ever before. The reason is simple: online traffic converts better than any other type of traffic (including direct mail). If you have an online presence, then it’s likely you have a higher conversion rate than your competitors who don’t use digital channels. This means that if you aren’t taking advantage of digital marketing, then your competitors probably are and they could be stealing away customers from you right now! So what does that mean for your business? If one competitor has an online presence but yours doesn’t, then that competitor has an advantage over yours because they can convert leads into sales faster and at a lower cost than you can.
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